OUR STORY

1996
Turin roots and the first lab
Everything begins in Turin (Via Garibaldi 9) with early collaborations including the Order of Psychologists of Piedmont, the School of Business Administration (University of Turin), and Istituto Bancario San Paolo (later Intesa Sanpaolo). Turin remains a key hub for administration, internships, and research with the Polytechnic University of Turin and the University of Turin. Between Caluso and Ivrea, an experimental lab emerges—blending innovative training, multimedia communication, and a poetic visual sensibility—drawing inspiration from Olivetti, Elea, and the Interaction Design Institute in Ivrea.
2001
Italy, Switzerland and Global Clients
Our research, studies, and experience center opens in Caluso (Villa Santoné, Via Martiri d’Italia 14). From here we develop training and communication projects with companies, public administrations, schools, and later museums and cultural institutions. Over time, the ecosystem includes major companies and institutions across Italy and Switzerland, and partnerships with leading universities. We establish a company in Lugano—first at Corso Elvezia 16, then at Villa Giambonini—supporting projects across Europe, the Middle East, Asia, and the Americas.
2003
Bologna presence
We establish a continuous presence in Bologna, collaborating with the University of Bologna and the Red Cross Simulation Center.
2007
International joint ventures
We expand globally through joint ventures with local partners in cities including Paris, Berlin, Brussels, Athens, Istanbul, Casablanca, Riyadh, Abu Dhabi, Dubai, Sharjah, Doha, Hong Kong, Singapore, São Paulo, Cape Town, and Luanda—alliances that remain active and enable deep contextual work worldwide.
2016
Houston and US collaborations
We establish a company in Houston (1225 North Loop West) and begin collaborations with the Italy–America Chamber of Commerce, the Italian Embassy and multiple Consulates General, the World Bank and IFC, and academic and learning partners including Columbia University, MIT, and Stanford.
2017
Medical simulation partnerships
We begin collaborating with the Harvard affiliated Center for Medical Simulation in Boston, conducting joint experimental activities at their facility (100 First Avenue). In the same year, we establish a partnership with the Boston Help Desk to ensure top-tier client support.
2018
Immersive training growth in the US
We accelerate immersive training and simulation in the United States with clients including George Washington University, Montgomery College, and Northwestern University.
2022
e-REAL Innovation Labs in New York and in Turin
We establish a second US company in New York City (447 Broadway), dedicated to extended reality and generative AI solutions—connecting both sides of the Atlantic while R&D, engineering, prototyping, and testing continue between Turin and Caluso. In the same year, we inaugurate the e-REAL Innovation Lab (Corso Torino 73, Caluso).
2024
Expansion into Canada
We expand into Canada with the creation of a first joint venture based in Victoria, British Columbia.
2025
Logosnet UK and new strategic collaborations
We establish Logosnet UK in London (167–169 Great Portland Street) and launch strategic collaborations with London & Partners. We also initiate an AI-driven medical simulation project with ASPiH and the Center for Medical Simulation in Boston, and collaborate with law firms BonelliErede and Campbell, Johnston & Clark to develop training programs for legal professionals in the age of AI and extended reality.