At e-REAL labs, we are revolutionizing museum experiences by integrating extended reality (XR) and generative artificial intelligence (AI). Collaborating with leading cultural institutions, we have developed interactive and immersive solutions that bring natural sciences, cultural heritage, and ancient building techniques to life. Our projects include installations at the Regional Museum of Natural Sciences in Turin, Italy, the “Mortar Mixer” joint initiative (managed by the University of Italian Switzerland and the University of Applied Sciences and Arts of Southern Switzerland, on behalf of the Swiss Government, the Foundation Pro Kloster St. Johann in Müstair and the City of Bellinzona, Switzerland, jointly with UNESCO in Paris, France), and the Digital Alpine Museum (DAM) that is a project developed by the European Union involving two Italian regional governments (Aoste Valley and Liguria) and two French Departments (Savoy and the Hautes-Alpes).
At the Museum of Natural Sciences in Turin, we created interactive video-mapping installations, immersive displays, and AI-powered avatars, enabling visitors to engage in dynamic dialogues with historical figures and explore ecosystems through augmented and mixed reality. Switzerland’s “Mortar Mixer” initiative focuses on reconstructing medieval building methods: it features a 3D-modeled mortar mixer and interactive displays blending physical artifacts with virtual replicas. The DAM project combines digitalized artifacts and customizable virtual exhibition halls, enhancing cross-border access to cultural heritage.
Our AI-driven avatars act as dynamic learning and engagement partners, capable of understanding and responding to visitors’ queries in multiple languages. They facilitate a deeper connection to exhibits by personalizing the experience and offering interactive storytelling that adapts to user interactions. We have transformed static museum displays into living, interactive environments by incorporating advanced XR platforms.
This innovative approach redefines how museums connect with their audiences. By blending historical content with cutting-edge technology, our solutions preserve cultural heritage while making it accessible and engaging for future generations. With projects spanning multiple regions and disciplines, we set a new standard for immersive, educational, and inclusive museum experiences.
Main Presenter:
Fernando Salvetti, PhD, is a globally recognized strategist, educator, and innovator in immersive learning, artificial intelligence, and extended reality (XR). As the founder and managing partner of Logosnet and e-REAL Labs (Turin, Lugano, Houston and New York), Dr. Salvetti has spent over two decades designing and implementing transformative training solutions for organizations across sectors, including education, healthcare, corporate development, and international institutions.
Dr. Salvetti’s interdisciplinary expertise spans epistemology, anthropology, and jurisprudence, enabling him to address complex challenges through innovative approaches that integrate technology and human-centric design. A pioneer in the application of generative AI and immersive technologies, he has developed cutting-edge tools such as AI-driven avatars and XR platforms to foster critical thinking, decision-making, and cross-cultural competence.
An accomplished author and speaker, Dr. Salvetti frequently contributes to international conferences, sharing insights on leadership, digital transformation, and the future of learning. His commitment to bridging the gap between theory and practice has made him a leader in shaping the evolution of professional training and organizational development worldwide. Editor of several books and author of many scientific articles, among his latest engagements as a speaker there are the 8th annual Tristate Simulation Symposium at Mount Sinai West (New York 2024), TLIC2024, IMSH2024, SESAM2024, ASPiH 2024, the Harvard Center for Medical Simulation in Boston, the Global Thinkers Forum in London, the Italian Air Force Meeting on Leadership, etc.
Co-Presenter:
Barbara Bertagni, PhD, is a psychologist, philosopher, and corporate educator with extensive experience in designing and delivering innovative training programs for professionals across industries. A co-founder of Logosnet and the e-REAL Labs (Turin, Lugano, Houston, New York), she specializes in leveraging immersive technologies, including AI-driven avatars and extended reality (XR), to create impactful learning experiences that foster critical thinking, emotional intelligence, and cross-cultural competence.
Dr. Bertagni has collaborated with global organizations, universities, and institutions, applying her interdisciplinary expertise to areas such as healthcare training, leadership development, and sustainability education. Her work combines academic rigor with practical application, enabling individuals and teams to thrive in complex, dynamic environments.
With a strong academic foundation in epistemology and anthropology, Dr. Bertagni is also an accomplished author and speaker, contributing to international conferences and publications on topics including human behavior, immersive learning, and AI in education. Her commitment to innovation and excellence continues to shape the future of professional training and development.